Organics Campaign

• Creative and Marketing Director

• Rebrand and website launch

• We created a campaign using humor to make fun of the then current “Hipster/Brooklyn” atheistic of hand-made, organic, farm-to-table… everything

• Using a mix of fashion accessories juxtaposed with actual “organic” items and situations, we used the text to tease that Kronus’ services were also “farm-to-table”

• Goals for the campaign were brand relaunch, lead generation, increased visibility and social media and website traffic growth

• The assets were used for website relaunch, direct mail, social media, digital advertising on trade websites and email marketing

• During the 6 month campaign website traffic increased 50%, YoY business increased 60% and new client business increased 35%