Alexis Bittar | Taxidermy Campaign

• Creative and Marketing Director

• Marketing and Branding Seasonal Campaign for Ecommerce and Retail

• The idea started by using taxidermy in our retail locations to create interest inside the stores for our new Spring/Summer collection

• We then spread that idea to graphics and assets used for seasonal ecommerce relaunch, direct mail, social media, digital advertising and email marketing

• During the 4 month campaign, YoY, traffic in-store rose 20%, ecommerce traffic +35%, ecommerce sales +40%