My final project before I left Alexis Bittar was to lead our team on the relaunch of our website on Magento with a complete redesign and assist in the complete rebrand of the brand. This included redesigns of the logo, packaging for retail and web, overhaul of all marketing materials- wholesale catalog, email campaigns, print, etc.
This also included an overhaul for all our marketing and digital assets. I was tasked to to find a new creative direction that would match the new luxury inspiring brand message.